|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Search engine feed: Preparation of website contents so that they are guaranteed to be read by search engines. Thanks to link pages, referencecoaching is an effective tool for increasing the value and success of your homepages. LINK POPULARITY: is the value of a website from the search engines’ perspective. Here is where the number and quality of the links leading to your website play an important role. (in Google Page Rank) |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SES / Search Engine Submission: A smaller step, but nevertheless an effective one. In addition, all referencecoaching domains that are processed by us are professionally input in search engines. CPC / Keyword Clustering: Perfect selection of search terms and an appropriate keyword clustering are the foundation of every sponsored links advertising campaign. A click-through rate (CTR) can be optimized by a • well-designed campaign construction, a • precise target group definition, and a • attractive design of the ad texts. |
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
This reduces the costs and increases the efficiency of the ads. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
SPONSORED LINKS: These are short ads in the result pages of search engines (Google AdWords, MSN, and Yahoo). You book a position in the foremost search result pages at the per click price. Sponsored listing cannot replace search engine optimization, because nothing is more valuable than a top 10 position in the natural search results! However, this form of advertising is an interesting supplemental measure in the online marketing mix. |
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| PPC (Pay per Click): With pay-per-click, you only pay for an add when someone clicks on it. There are various factors to consider for an ad campaign; with Google AdWords, for example, they are: • Target group (language and region) • Ad texts • Landing pages (target pages) • Search terms and keyword clusters • Maximum CPC per search term or cluster • Maximum daily budget |
![]() |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| SUCCESS MONITORING: Online advertising achieves measurable results - and Conversion Tracking is the tool for monitoring these results. A conversion is registered when a click on an ad leads to a transaction that the advertiser considers desirable. For example, this could be the visit to a certain site, a contact request, a newsletter announcement, or sending in an order. You can thus always monitor how much success you have with which ads, with which keywords, and how much it costs |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
NAVIGATION: • generating leads • idn symbols • search engine submission • german domains • austrian domains • swiss domains • referencecoaching • seo • internet factsheet • keyword clustering • german language homepage • sponsored links • ppc • link popularity OFFERS: • Hotelissimo • Carinthia • Salzburg • Munich • REAL ESTATE • in Salzburg and Bavaria • in Tyrol • TRADE AND COMMERCE • Glazier • Furniture industry • Fashion • Engine building • Signage • Vinothek • Croquet • CNC-Machines • Refrigenerating technology • Helicopter multitracking • Webdesign • SERVICES • Tax accountant • Lawyer • Planning office • Advertising agency • ART • Pianissimo • |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||